Web Marketing for Real Estate

Web Marketing is simply making your site work for you and is one of the key areas of our expertise. Properly marketed, a website will experiences a high volume of targeted traffic and this will in turn translate into sales.

Web Marketing is a combination of keyword analysis & Search Engine Optimisation, link exchanges, banner advertising, direct e-mail campaigns, newsletters, content management and more. Having your web site come up in the top 10 of search engines is a goal that everybody should be aspiring to, and the practice of tuning your site for this eventuality is called optimisation.

We also advise about all other aspects of promotion such as Pay per Click campaigns, direct e-mail campaigns, Internet advertising, newsletters and interactive content. 8gent Web Services offers web marketing and search engine optimisation services that will help increase the number of visitors to your web site and thus increase the revenue your site earns for you.

Our Areas of Expertise :

• 8gent Web Services Ltd are experts in the production of creative, accessible and highly effective on-line marketing solutions. Our mission is to provide the essential tools to enable our clients to achieve their web based marketing goals.
• At 8gent Web Services Ltd we expertly plan, develop, and manage web design and development projects and provide on-line marketing strategies tailored specifically to your busines.

Pay Per Click Campaigns

Most Search Engines today are offering Pay per Click and Sponsored Links. Companies such as Yahoo (formerly Overture) & Google allow webmasters the chance to purchase placement in an auction system. However it can also be a very expensive exercise and if you are not careful in selecting the right keywords it may lead to traffic (traffic=cost), without any results.

8gent Web Services Ltd has several plans for managing bidding accounts. We research and analyse the keywords that provide the highest return on investment.

Pay per Click can be a very rewarding way of getting guaranteed traffic to your website.

Pay Per Click campaigns should only be a stop-gap; they should never be the only way to attract visitors to your website.

Ethical SEO

"Ethical" SEO is a term used to describe SEO techniques that fall in line with search engine web master guidelines. This means that all SEO activities carried out should carry long term benefits for your web site and run no risk of a ban or penalty.

Facets of ethical SEO include:

• No use of hidden or deceptive techniques
• Good, compelling copy
• Relevant, targeted keywords
• Relevant, topical link building

Ethical SEO is by far the best option for any real estate company wishing to achieve long term success on search engines. 8gent Web Services are an ethical SEO firm and we follow all search engine web master guidelines as a standard code of practice.

Content Writing with SEO in mind

Your website content must always reflect your Meta tags and desired key phrases or you will at best not receive any satisfactory ranking or in the worst case scenario the site may be ending up being banned from the search engines.

80% of Google's validation factor to how high your site is ranked, is determined on the basis of the content of the index / main page of the website and the links from your main page to other pages on your website.

You should never compromise the quality of your websites content and providing your readers with search engine friendly content that they enjoy and directs them to the products or services you offer.

• Content plays a very important role as far as search engine optimization is concerned.

• Content is without any doubt the mother and father of SEO.

• Our content writers are trained and experienced in writing search engine friendly content for real estate websites.

• Our researchers and content managers work closely together with our clients to produce content that correctly reflects our clients' business, is of use to the web surfer and fits all the search engines' criteria.

Keyword Research & Analysis

Our web masters research the appropriate keywords phrases for your market place and determine which of all the key phrases relevant to your site your target market actually search for. We also research the on-line competition for the same key phrases to see where your site has the highest chances to be listed quickly and effectively.

Link Popularity (Back links)

Link popularity is the total number of web sites that link to your site. Popularity is one of the main ingredients of success for achieving higher Search Engine Rankings. The reason for this is that Search Engines factor link popularity into their page ranking equations.

Link Popularity can be achieved by banner advertising, directory listings and link exchanges. We can advise you, for example, on where to place your banners and we will manage your reciprocal links.

Google recently revealed the secrets of its search ranking technology by filing a patent application. What we found out is that Google values organic link building - link building that progresses naturally rather than appearing artificial.